It's not just corporate hospitality. The future of business is personal.
Corporate hospitality is a key element in business strategy for many companies because it shows how much you value your clients. It goes beyond transactions and intentionally builds connections that are more personal than the digital world allows.
If you want to roll out the red carpet and create experiences that keep clients coming back and attract new customers, explore more corporate hospitality options.
As a live event calligrapher and engraver specializing in experiential marketing and corporate hospitality, I understand how transformative memorable experiences are and the importance of resonating with guests on a personal level.
Tailored experiences allow companies to stand out and leave a lasting impression on existing and new customers.
Let’s dive into the significance of corporate hospitality in 2024, take a look at brands who have made a commitment to elevating guest experiences, and explore exactly how to implement personalized experiences in your business (yes, I’m giving you specific ideas!).
Corporate Hospitality: Who is it for?
As companies strive to stand out and leave a lasting impression on their clients, the importance of hospitality cannot be overstated. Various companies have already come forward and publicly stated they are focusing on corporate hospitality more in 2024:
⛳️ The TOUR Championship has announced upgrades to its comprehensive corporate hospitality program for 2024. Hosted at East Lake Golf Club in Atlanta, Georgia, they are offering special opportunities for companies to meet individual needs.
🏩 As a leader in the hospitality industry, Marriott International has committed to enhancing its corporate hospitality offerings in 2024, with new initiatives aimed at creating unforgettable experiences for business travelers and corporate clients.
⭐️ Salesforce, the tech giant, has announced a renewed focus on corporate hospitality as well. More events, more locations, and more learning is in store as they plan to expand the Dreamforce conference with even more personalized experiences for attendees. Don’t take my word for it, explore the Dreamforce conference yourself.
✈️ A look ahead at what Delta has in store for 2024 corporate hospitality. The Atlanta-based airline leader will debut new premium lounges that provide a warm welcome and make “premium feel personal for each guest.” Eligible customers in JFK, LAX, and BOS will experience a new level of service and hospitality.
Corporate hospitality may not look the same for all businesses, but one thing remains true across industries: Corporate hospitality provides a platform for building personal connections and fostering meaningful relationships with clients.
The question isn’t if you should personalize your events but how to do it in a way that aligns with your brand and your clients.
Is it simply a trend or the new norm?
Sure, you can say personalized experiences are “trending,” but that’s been the case for years!
Before this year, the corporate hospitality industry was already experiencing growth driven by several factors:
Rise in Experiential Marketing
Brands are increasingly investing in experiential marketing strategies to create memorable brand experiences for their clients and partners, leading to a greater demand for unique and engaging experiences.
Importance of Client Relationships
Companies recognize the significance of building (and maintaining) strong client relationships, nurturing those connections and creating brand loyalty beyond the initial interaction.
More Focus on Employee Engagement
Corporate hospitality isn’t only about entertaining clients. It goes a step further to engage and reward employees for their day-to-day work. Because higher employee satisfaction leads to increased productivity, lower turnover, and better customer service, companies are investing in employee appreciation events, team-building activities, and corporate retreats to enhance employee satisfaction.
While these factors began shaping the corporate hospitality landscape before 2024, they’re only growing in popularity, which means personalized and unique experiences should be at the forefront of your business strategy.
Businesses who not only embrace but get ahead with personalized experiences in corporate hospitality will see the reward of loyalty from clients and a growing fanbase from new customers who want the same personal touch.
Why enhance corporate hospitality in 2024?
While technology can streamlines processes and automate the steps in customer service, it’s the warm of a human-centered approach that adds personality and brings moments to life. Tailoring experiences to your target customer will leave a lasting impression while fostering genuine connections. Three main reasons to invest in corporate hospitality as a business strategy:
It shows customers and clients how much you value them.
Corporate hospitality is more than just a gesture; it’s a demonstration of genuine appreciation for clients and customers. Go the extra mile to create memorable experiences to make your clients feel valued and respected. Whether it’s hosting exclusive events, offering personalization at brand activations, or providing VIP treatment, corporate hospitality sends a message of gratitude and connection.
You build personal connections and network face-to-face.
In today’s digital age where screens dominate, those 1:1 connections have significant value. Corporate hospitality provides a platform for building personal connections and genuine relationships with your clients. Consider a gourmet dinner, a round of golf, or a networking event to create opportunities for engagement. These activities are great ways to lay the foundation for long-term partnerships and collaboration.
You make a memorable impression and build trust.
Genuine trust and confidence make loyal clients. First impressions matter, and your corporate hospitality offerings are an opportunity to build that relationship. Curate exceptional experiences that exceed expectations. Clients will witness firsthand the commitment to excellence and attention to detail.
The Final (Personal) Touch: Calligraphy & Engraving
The art of calligraphy and engraving adds a touch of sophistication and personalization to client experiences. Each detail of your corporate hospitality approach is carefully crafted...
🏷️ Handwritten place cards at welcome dinners and events
🍷 Engraved details wine glasses at corporate parties
🍾 Hand painted champagne or spirits for VIP events
💼 Leather embossed bags and hats at luxury brand activations
☀️ Hot foiled luggage tags for destination events and conferences
The tangible nature of calligraphy and engraving creates a personal connection that reaches clients on a more personal level—showing them how much you value them.
As a seasoned expert and Atlanta engraving and calligraphy artist, I specialize in transforming ordinary moments into extraordinary memories. Through live personalization, I bring a unique element of artistry to corporate events, elevating the guest experience and creating cherished moments that your clients will treasure for years to come.
💌 Ready to expand your corporate hospitality and explore personalization options in your industry? Contact Macie today for a complimentary consultation to discuss items that fit your niche.